Tyran Jackson Digital

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📊 Analytics & Data Foundations

Stop guessing and start seeing.

You can’t make grounded decisions if you don't trust your numbers. Most business owners have Google Analytics installed, but few have it configured to tell them the truth. I provide the technical expertise to ensure your data is clean, accurate, and understandable.

I translate your raw data into strategic action to understand how people find you and what they do once they arrive.

The Problems I Solve:

  • Misleading Reports: If your analytics is counting your own office staff as "visitors," your data is flawed. I set up the filters to ensure you only see real customer behavior.
  • Invisible Conversions: You need to know exactly which button clicks or form submissions are turning into leads. I build the tracking that captures those high-value moments.
  • Data Overwhelm: GA4 is known for its complexity. I strip away the extra and build a view that focuses only on the metrics that actually impact your business.

Service Options

The Data Setup

Project Investment: $500 - $900

A one-time technical project to establish the integrity of your marketing data.

What's Included:

  • Full GA4 Configuration: I install and calibrate Google Analytics 4 to match your specific business structure.
  • Conversion Tracking: We identify and track your 3–5 most important actions (e.g., Lead Form Submissions, "Click to Call" buttons, or Resource Downloads).
  • Integrity Filters: I set up internal filters to exclude your own traffic and bot activity, ensuring the numbers you see are reliable.
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The Insights Audit

Project Investment: $300 - $500

A deep-dive into your existing data to find out what’s working and what’s broken.

What's Included:

  • Accuracy Check: A manual audit to verify that your current tracking is firing correctly and attributing sales or leads to the right sources.
  • Funnel Diagnosis: I identify the exact points where users are dropping off your site so we can fix the "leaks" in your user journey.
  • The Action Report: A concise report with 3–5 specific recommendations on where to invest your energy based on what the data proves.
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The Clarity Dashboard (Custom Looker Studio)

Project Investment: $400 – $600

A single source of truth for your business. I build a clean, one-page dashboard that visualizes your most critical metrics so you can see your performance in 30 seconds or less.

What's Included:

  • KPI Focus: We only display the 5–7 metrics that actually impact your bottom line (e.g., Cost Per Lead, Appointment Bookings, or Website Traffic).
  • Data Integration: I connect your verified sources—like Google Ads, GA4, Shopify—into one cohesive view so you aren’t jumping between tabs to find answers.
  • Structural Visualization: I use clear numbers and trend indicators to highlight performance changes instantly, ensuring you can make confident decisions without sifting through complex reports.
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Why this is a Grounded Choice:

By building a solid data foundation, we ensure that every dollar you spend on ads or content is an investment, not a gamble. We move away from guessing and toward the stability of facts.

Get Clarity with Your Data